— Customer Story
Powering Malaysia's largest cinema chain : one ticket at a time.
How Golden Screen Cinemas; a Kuok Group subsidiary operating 338 screens across 34 locations, handles close to 12 million ticket transactions a year, 32,000 transactions on a peak day, and 1,300 per hour, with EASI as their technology partner.
Malaysia's largest cinema exhibitor, built on a single integrated platform.
Golden Screen Cinemas Sdn. Bhd. (GSC), Malaysia's largest cinema exhibitor, is a wholly-owned subsidiary of the PPB Group, a member of the Kuok Group. GSC operates 338 screens in 34 locations throughout Malaysia.
Powered by the latest audio-visual experiential technologies including D-BOX, Dolby Atmos surround sound, 4DX, Onyx Cinema LED screens, and GSC's proprietary premium large-screen format GSC MAXX, the chain delivers cinema experiences across every major Malaysian city, from KL flagship multiplexes to regional mall outlets.
To keep up with the high consumer demand, GSC, through its technology partner EASI, has deployed an integrated ticketing system powering both online and offline transactions, including transactions at concession counters nationwide.
An integrated ticketing system, powering every transaction.
To keep up with the high consumer demand, GSC, through its technology partner EASI, deployed an integrated ticketing system powering both online and offline transactions, including transactions at the concession counters nationwide.
To further improve efficacy on location at the cinemas, GSC also deployed 148 self-service kiosks nationwide as at 2020, and the number has continued to grow with the chain.
Digital displays running the menu, synced to the kitchen.
EASI's Digital Display system powers the menu screens seen at all GSC ticket & concession counters. All transactions at the concession counters are instantaneous, delivering customer orders quickly to the kitchen for preparation.
This helps ensure that each customer's order is processed speedily, maintaining a quick and consistent customer turnaround time even when the box-office queues are at their longest.
QR codes from app to checkpoint, with no paper and no fuss.
Customers who book online receive their QR code through the EASI Ticketing System. They can then scan the QR code, received on their mobile via app or email, to be permitted entry to the cinema halls.
It works for a single excited moviegoer or for a group of friends or family. One scan, one entry, no paper tickets, no waiting at the box office to collect a printed stub.
What EASI delivers for GSC, every year.
The deployment in numbers, spanning ticketing, POS, displays, and self-service.
Four EASI products. One integrated platform.
The technology stack behind GSC's nationwide rollout, where every product talks to every other product with a single source of truth.
EASI Ticketing System
Online and offline cinema ticketing, utilizing the same engine to handle box-office sales, online bookings, and QR-code entry validation.
Explore Cinema Touchpoint →
EASI Point of Sales (POS)
The POS engine running every concession counter, seamlessly connected to the kitchen, the ticketing system, and back-office reports.
Explore EASI POS →
EASI Digital Display
Manages and powers the intelligence behind every digital display screen at the cinema, including menu boards, promos, and queue-status displays.
Explore Digital Display →
EASI Self-Service Kiosk
Deployed nationwide, this system handles will-call collection, walk-up purchases, and on-screen seat selection without a teller.
Explore Self-Service Kiosk →
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Ang Mo Supermarket
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National Healthcare Group
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From a single café to a region-wide cinema chain, let's walk through what an EASI deployment looks like for your operation.
